February 24, 2020
Unpopular opinion alert!
SEO (Search Engine Optimization) is a popular topic in my inbox and dms. I often receive questions about SEO on social media or from potential clients:
– How do I implement SEO on my website?
– Is it important for me to blog for SEO?
– How do I improve my Google ranking?
These are good questions if you want to boost SEO. But are they the right questions to be asking at all?
You’ve probably heard about SEO on all the business podcasts and blogs… supposedly, it’s something “need” to do for your business. But maybe you still feel a little bit mystified by it. Maybe you’re not sure how to implement a solid SEO strategy on your website.
I’ve spent a lot of time learning about SEO. At my first job, SEO for our website design clients was part of my weekly tasklist. I’ve optimized hundreds of website pages… written hundreds of optimized blog posts. And it absolutely can work.
I’m not denying the potential power of SEO—done in the right way, for the right businesses.
Why? Because SEO is a long-term game. It’s probably not worth your time investment.
There is no “quick fix” SEO strategy that will skyrocket your website from the 12th page of Google to the very first ranking.
Yes, you can optimize pages and blog posts with keywords, metadata, and alt descriptions. Yes, you can build a network of backlinks. But those things take time.
Honestly, they take a lot of time—especially if it’s not something that’s already in your wheelhouse. If you have to take the time to learn and implement SEO strategies, that’s a lot of hours. They add up.
For small service-based businesses, SEO doesn’t always make sense. In fact, I believe it’s often quite overrated. Here’s why:
Prioritize your in-person connections and client experience to increase word-of-mouth referrals. Those will always be your highest-quality leads.
Then work on your social media accounts: Instagram is a great place to establish your aesthetic and personality, giving your audience an opportunity to connect with you and learn to trust you.
Pinterest can also be an incredible source of quality traffic! It’s a narrower search engine where users are searching for visually engaging content; if you are a creative business, that makes Pinterest an ideal place to be found!
If you’re feeling overwhelmed with a million things you “need” to do as a creative entrepreneur… give yourself permission to let this one go!
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