GOOd work
for good people.

elevated. intentional. polished.

we create

 to transform and elevate creative businesses through meaningful design. We create distinctive brand identities founded on thoughtful strategy—helping you tell your story with purpose.

It's been an honor to work with creative professionals who continually inspire us with their passion, dedication, and vision. With each project, you bring us renewed purpose and inspiration. For that, we're forever grateful.

We make what we like and we like what we make.


Our projects are driven by purpose: we make design decisions with intention, and consider every detail thoughtfully. We look for the significance in transformational events and in ordinary moments—choosing to believe every experience is an essential part of our story and our greater mission. 


We believe creativity is a gift and a privilege. It is inherently valuable, whether or not it is attached to an invoice. Creativity needs to be nurtured and cultivated if it is to flourish. It is essential to tend to our creativity if we are to pursue our best work.


We place value on presence, focus, and simplicity. Clarity brings everything into perspective, allowing us to prioritize what is most important for our clients and our work. We are continually asking ourselves: what is essential? 

Sarah Ann Design developed from a love affair with letterform and polished typography. I believe in thoughtful brand strategy and a refined approach to design—creating connection and cohesion in every step of your client experience.

meet sarah erickson

Welcome—I'm Sarah. I am wife to my high school sweetheart, and still thanking my lucky stars for the opportunity to spend a lifetime together. We live in Northern California, nestled at the bottom of the mountains overlooking a newly planted almond orchard. Our weekends are spent looking through binoculars in the hopes of spotting a rare bird to add to our "life list."

My experience as a brand identity designer started in 2015, when I graduated from Southern Methodist University with a B.A. in Creative Advertising and Graphic Design. Since then, I've been grateful to create meaningful brand designs for creative professionals across in a variety of industries. If my work resonates with you, I would be honored to connect and learn more about your vision.

"I am so in love with my new branding created by the one and only Sarah Ann Design! Sarah is amazing and creates something so unique to her clients, after taking the time to get to know them and the heart behind their business. She created so many beautiful touches throughout my branding suite—from logos, letterhead, icons, and more! I could not be happier with my experience."

Laylee Emadi

"I honestly can't tell you how happy I am to see this come together. It made me tear up a little looking at it. I never thought it could grow the way it has & seeing everything packaged together so nicely brings me so much joy. Thank you for being a part of it. You are so talented!"

Jenny King

"Goodness gracious, we LOVE what Sarah has done for us! We are thrilled with how accurately you have captured our business and the vision we have for it. Thank you, thank you for being so gracious, easy to work with, and creating such a lovely brand!"

Sarah Kirby

"I cannot speak highly enough of Sarah. Every single thing she has created for my business has been beautiful, authentic to my brand, and professional. She's responsive, kind and fun to work with. I would 100% recommend her!"

Dana Rogers

Kind Words


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