curated concepts
Our Curated Concepts start with a strong pre-defined visual direction: we clearly establish the aesthetic for the project with a distinctive moodboard and color palette. If the overall vision resonates with you, book the Curated Concept to reserve it for your business.
Using the established visual direction as our foundation, we'll craft a custom brand (including logo design, secondary and alternate logos, badges, and textures) to complement the Curated Concept moodboard you've selected.
Each Curated Concept is available for only ONE custom design client, so you can rest assured that your brand will feel original and true to you.
Creative direction meets custom design.
Curated Concepts give you the chance to fall in love with a visual identity that feels like a perfect match for your business—then trust us to bring it all to life in custom detail.
Investment: $3800
Romantic, Retro, Daring
Cherry Kiss
Rooted in deep cherry reds and playful vintage details, this Curated Concept feels like a love letter sealed with a kiss. Think silky ribbons, retro typography, and a flirtatious balance of boldness and femininity, capturing the essence of late summer love, vinyl records spinning under soft candlelight, and lips stained the color of ripe cherries. It’s effortlessly cool, endlessly romantic, and just a little bit rebellious—like a retro romance with a modern twist. View more inspiration here.
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Indulgent, Sensorial, Comfortable
Mocha Mousse
Rich and inviting, this Curated Concept speaks to a warm and inviting aesthetic, emphasizing sensory indulgence. Inspired by Pantone's Color of the Year 2025, it features rich brown tones and softly layered textures, creating a sense of relaxed luxury. Earthy mocha tones blend with velvety fabrics, gentle lighting, and natural materials. This direction is ideal for those seeking a brand that evokes warmth, quiet elegance, and a comforting atmosphere. View more inspiration here.
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Sublime, Leisurely, Carefree
Solene
Our Solene Curated Concept is a celebration of sun-ripened fruit, golden light, and summertime nostalgia. Envision sunlit Mediterranean coastlines and relaxed al fresco dining... linen dresses draped over salty skin, with the sweet scent of citrus lingering in the air. With a bold primary color palette of deep ocean blues, olive tree greens, papaya orange, and warm honey tones, this brand embodies leisurely sophistication. View more inspiration here.
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Enchanting, Glamorous, Ethereal
Ophelia
This Curated Concept exudes celestial surrealism and old Hollywood glamour—where soft, luminous textures meet vintage opulence. Imagine silk gowns that shimmer like stardust, delicate pearls catching the light, and an air of wistful romance wrapped in moonlit mystery. With a palette of silver champagne hues and metallic gold, this concept feels like a whispered sonnet: ethereal, mysterious, and effortlessly enchanting. View more inspiration here.
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“Sarah is professional, kind, extremely talented, goes above and beyond your expectations and most importantly an amazing graphic designer and storyteller. If you are looking for someone to help you visualize and tell YOUR story through your brand I could not recommend anyone better.”
If you see a Curated Concept that resonates with you, please inquire to reserve it for your business. We require a 25% retainer fee to secure your design; payment plans are available. We'll send over a Creative Brief to learn more about your business and brand design goals.
How it works:
Using the established visual direction as our foundation, we'll to craft a custom brand in alignment with the Curated Concept you've selected. With your trust in our creative vision, we'll create a distinctive and memorable original brand to attract your ideal clients. One concept presented, two rounds of revision accepted.
You'll walk away with a comprehensive new brand toolkit, including primary / secondary / alternate logos, badges / icons, typographic selections, color palette, and social media graphics to introduce the new look—all with polished expert design and a short turnaround time.
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Design process
Final Deliverables
Think of this service as a happy medium between our Semi-Custom Brand Templates and our fully custom Signature Brand Design package...
You get all the benefits of a professionally conceptualized brand, paired with original design elements to make it your own.
Curated Concepts give you a chance to fall in love with a visual identity that suits your business—then bring it all to life in custom detail.
How is this different from semi-custom brands?
Our Semi-Custom brands are templates where the fonts, graphics, and icons have already been pre-designed and cannot be changed. Our Curated Concepts start with an agreed-upon overall vision (moodboard and color palette); then, we create custom logos for your brand in alignment with your selected Concept's style.
While a Curated Concept involves a lot of creative trust, you have more opportunity for collaboration and flexibility as we craft your original brand elements. Curated Concepts are the happy medium between semi-custom templates (where all design elements are pre-made) and completely custom design (where we build your brand from the ground up, starting from a blank page). Feel free to reach out if you have questions!
Frequent Questions
What do my final deliverables include?
We will provide a Dropbox folder with your custom Primary Logo, Secondary Logo, Alternate Logo, Badge / Icon, and Pattern in every color from your color palette in the following formats: .ai, .eps, .png, .jpg, .svg. You will also receive a Brand Style Guide with hex codes and font links.
How many times is each curated concept sold?
Just once! Once a Curated Concept has been reserved, it is no longer available for booking. Based on the Curated Concept you've selected, we'll craft custom logos to represent your brand (so you can rest assured it will be original and distinctive to you!).
Sarah Ann Design developed from a love affair with letterform and polished typography. I believe in thoughtful brand strategy and a refined approach to design—creating connection and cohesion in every step of your client experience.
meet sarah erickson
Welcome—I'm Sarah. I am wife to my high school sweetheart, and still thanking my lucky stars for the opportunity to spend a lifetime together. Our daughter Freya joined the family in 2023, bringing even more love and laughter to our days. We live in Northern California, nestled at the bottom of the mountains overlooking a newly planted almond orchard. Our weekends are spent looking through binoculars in the hopes of spotting a rare bird to add to our "life list."
My experience as a brand identity designer started in 2015, when I graduated from Southern Methodist University with a B.A. in Creative Advertising and Graphic Design. Since then, I've been grateful to create meaningful brand designs for creative professionals across in a variety of industries. If my work resonates with you, I would be honored to connect and learn more about your vision.
