PINNING with PURPOSE
Sustainable Strategies for Pinterest Marketing
forget the instagram algorithm and learn how to drive traffic (and book leads) using pinterest
an Online Course
Join us in a mindful shift toward sustainable and strategic marketing with Pinterest.
sustainable marketing
DRIVE TRAFFIC and INCREASE LEADS
without INSTAGRAM
Leave the instagram algorithm behind and focus on a marketing plan with longevity. Our comprehensive course will teach you how to leverage your evergreen content on Pinterest—giving you an effective long-term marketing strategy in minimal time.
87% of our leads were generated from Pinterest.
Our email list grew x10 (and counting).
We reached 9 MILLION monthly impressions.
Yep, you read that right:
9 MILLION impressions per month.
In 2021, I left instagram and chose to focus on my Pinterest account.
With a sustainable strategy in place, here's what my results looked like:
87% of our leads were generated from Pinterest.
Our email list grew x10 (and counting).
We reached 9 MILLION monthly impressions.
✓ Evergreen. It only takes a few clicks to pin an image linking back to your website—but then the link lives on Pinterest forever, generating traffic for years.
✓ Low lift. Compared to instagram, it’s a low-cost time investment. Pinterest makes it easy to batch your content for months in advance. Plus, you don't have to worry about the pressure to engage via comments or dms.
✓ High-converting. Pinterest directly links back to your website (vs. an instagram post, which doesn’t link anywhere because it’s designed to keep users in the app).
✓ SEO. Pinterest acts as its own search engine. It offers an opportunity to get seen at just the right time in your audience's purchase journey.
Why Pinterest?
Make a shift toward sustainable growth...
01.
Multiply your marketing: Learn how to leverage your best content so it gets seen again and again (with minimal time investment).
Longevity: By focusing on evergreen marketing, you can invest your time and effort in content creation that will continue serving your audience (and your business) for years to come.
Nearly passive lead generation: Let your marketing work in the background. Once you schedule your pins, you can forget about content creation for months at a time.
02.
03.
in this course:
Create quality signature core content.
Design elevated and high-converting pin graphics.
Leverage Tailwind for long-term content batching.
Shift toward sustainable marketing.
Learn how to create evergreen content that will convert Pinterest users into subscribers, leads and clients. Together we'll develop at least one piece of core content that will serve as the foundation to your Pinterest marketing.
01.
Crafting High-Value Core Content
Now it's time to make your content work for you: I'll walk you through my formula for multiplying your graphics so you can leverage one piece of core content into months of strategic, high-converting Pinterest content.
02.
Creating Strategic Pinterest Graphics
*If you need help getting Pinterest set up from the very beginning, we're here to help with that too! We'll include a tutorial on setting up your Pinterest account for success.
Using Tailwind, we'll schedule your graphics (including tips for writing your descriptions, adding links, and selecting your boards). To even further boost your content, you'll also learn about SmartLoops and Communities.
03.
Scheduling Your Pins (for months at a time!)
Understanding basic analytics will reveal insights about your most successful pins. Use this data to further leverage existing content, and to create future content that aligns with your most successful pins.
04.
Leveraging Analytics
Pinterest Graphics Template
Bonus:
We're including a Pinterest Graphics template with over 120 layouts so you can start designing elevated pins right away. And don't worry—we'll show you step-by-step how to use these graphics for powerful pinning within the course.
who this course is for:
Business owners who know their niche and have defined their signature offerings. You have strong core values and a well-defined target audience.
Businesses with long-term continuity in their signature offerings (for example, 1:1 services, evergreen courses, ongoing product lines, affiliate marketing).
Creative entrepreneurs seeking long-term growth. You are ready to invest in sustainable marketing that will serve your business well for years to come.
who this course is not for:
Business owners who are still figuring out their niche and who frequently make shifts in their offerings; they're not sure who their audience is.
Businesses who focus only on urgent or time-sensitive offers (for example, directly marketing one-time events or limited-time course launches).
Businesses who are expecting immediate results. Pinterest is an intentional long-term marketing strategy designed for longevity—it won't be a quick fix.
Sound like a good fit?
“There is no one I'd rather learn from than Sarah. Her approach is thoughtful, intentional, and achievable for anyone ready to learn Pinterest marketing.”
invest your time in purposeful marketing.
There's a better way to generate leads for your business.
Stop gambling for your next lead with Instagram's unreliable algorithm. You don't have to spend hours every week brainstorming content, creating reels that barely get any views, or scrolling for engagement. Use my tried-and-true Pinterest strategy to leverage evergreen content with marketing that will serve you, your audience, and your business for the long-term.
Four Modules of Expert Video Guidance:
Bonus: Pinterest Graphics Template ($200 Value)
Bonus: Access to our Tailwind Community (with re-pins to our 5.5 million monthly views)
Most importantly: a smarter and more sustainable way to market your business.
01. Creating High-Value Core Content
02. Creating Strategic Pinterest Graphics
03. Scheduling Your Pins
04. Leveraging Analytics
*Bonus: setting up your account & boards
One Time Payment: $397 $278
Note: Tailwind is a Pinterest content scheduling tool required to implement the exact method from this course. A free account is a helpful starting point, but I highly recommend purchasing a pro subscription to maximize our strategies effectively.
BEST VALUE: one payment of $278. Coupon automatically applied at checkout. Founding member rate available until 12/31/24.
30% Off for Founding Members!
Payment Plan: $215 $150 x2
Two monthly payments of $150. Coupon automatically applied at checkout. Founding member rate available until 12/31/24.
Brand Designer & Creative Director
Meet Sarah
Sarah Erickson creates intentional brand designs for creative entrepreneurs. As Lead Designer and Creative Director behind Sarah Ann Design, she helps her clients elevate their businesses with powerful and refined brand identities—polished designs supported by thoughtful strategy.
Sarah is passionate about equipping creatives to appeal to their ideal clients, elevate their services, and build lasting legacies for their brands.
She believes in slow growth, intentional living, and relentlessly seeking after meaningful moments.
What industries are a good fit for pinterest?
So many industries can find success on Pinterest! To name a few: creative entrepreneurs, coaches, interior designers, photographers, event planners, hospitality brands, wellness brands, and influencers.
Frequent Questions
Do I have to be a designer to see results?
Nope, you don't have to be a designer at all. I'll guide you through every step of creating your Pinterest graphics, and I've even included an elevated Pinterest graphics template to make it super easy for you. In the course, we'll customize these graphics together step by step.
Do I need an email list for this method?
Pinterest is a perfect match for email list building—so it's great if you have an email marketing platform. However, we can use Pinterest to drive traffic anywhere! I'll walk you through developing signature content that feels like a best fit for your business.
Do you cover Pinterest ads in this course?
No. My own traffic on Pinterest has all been organic (no paid advertising)... so this course is focused on helping you do the same. That being said, the data you'll gain from organic pinning will be helpful if you do choose to run ads in the future, so this is a great place to start either way!
Do I need a tailwind account?
Yes, I highly recommend it. Tailwind is the tool I use to schedule all my pins for months in advance. You can start free with 20 posts per month, but you'll likely want to upgrade to the Pro tier to unlock more posts (you're going to be a pinning pro by the time you're done here!). We'll walk through my scheduling process step by step inside the course!
When should i expect to see results?
Pinterest is ideal for long-term marketing strategy. You probably won't see viral results right away, but you will see LASTING results. Our method gives you a sustainable strategy so you can build consistency over time. Usually our most successful pins have about a 3-month lead time before starting to pick up noteworthy traffic.
Does this course include an online community?
This course is designed to complete at your own pace: there are no live components or online communities, so you can feel free to implement these strategies on your own timeline. We do have a shared Tailwind "Community" where we can re-pin each other's content. This is a great way to collaborate and cross-post to our audiences!
What is your money back guarantee?
If you get inside the course, implement our strategy, and decide the material is not going to work for you, you can email our support team within 30 days of purchase to receive a full refund (please include proof that you've given our method a genuine effort). We stand behind the education provided in this course, and feel confident you'll learn from these strategies!
Still have questions? Feel free to reach out.
If you still have questions about Pinning with Purpose, please feel free to email me at hello@sarahanndesign.co. I would be happy to share a conversation with you and help you determine if this course is a good fit.
