Pinterest Marketing Strategy for Creatives

Pinterest marketing has been an incredibly powerful tool for our business—especially as we’ve shifted away from Instagram, Pinterest has taken an even more important role in generating leads for us.

At our peak Pinterest performance, we were seeing an average of 9 million+ impressions per month. 9 million.

That’s more reach than we could ever achieve on Instagram with our current audience growth trajectory. And even better than that? Content lives on Pinterest forever. It’s evergreen. Pinterest is one of the few media outlets where your content continues to gain traction over time, instead of disappearing into the algorithm abyss after just a few hours.

Through Pinterest marketing, we quadrupled our email list, doubled our website traffic, and booked some of our favorite clients! Want to do the same? Here are our best tips to help you drive traffic to your website via Pinterest!

1. Create an On-Brand Profile

First things first—let’s get your Pinterest profile tidied up and ready for your audience. Set up a business profile and then make sure your boards look cohesive with your brand. You can visit my previous posts here:

– How to Create an On-Brand Pinterest Profile: Part 1
– Creating an On-Brand Pinterest Profile: Part 2

Most importantly, stop using Pinterest for you, and start using it for your audience.

Your pins should serve not to inspire you, but to inspire your audience. Just like your brand, your Pinterest profile and content should be designed to appeal to your ideal client.

2. Create Valuable Core Content

Pinterest basically acts as a visual search engine. Each pin clicks through to a link. That means your pins all need to link back to valuable content.

You cannot convert a Pinterest audience unless the content behind your pins is valuable.

The good news is: you can get so much traction out of your content.

You can create multiple Pinterest graphics linking back to the same core content… which means that for any piece of content you create, you can generate unlimited traffic on Pinterest.

So, it’s important to start with a solid foundation. I recommend creating 1–3 pieces of solid content that provide value for your Pinterest audience.

3. Create a Variety of Graphics for Core Content

Once you have a few solid pieces of content that can appeal to your audience, it’s time to actually create the pins that link back to that content.

Like I mentioned above, you can create infinite graphics for the same post—so every pin is linking about to the same valuable content you’ve created.

^ These Pinterest graphics all link back to the same content: my free Typography Handbook. More graphics = more links back to my site!

You can custom-design your own Pinterest graphics, or you can browse our Pinterest Templates if you need help with the design elements. If you want help learning my exact strategies for designing and scheduling Pinterest content, join Pinning with Purpose—my online course with all the foundational strategies you need for successful Pinterest marketing.

4. Make Your Graphics Clickable

Impressions (aka views) are helpful as you are building your audience and your brand… getting more eyes on your content can help reach new audiences and build brand recognition.

But you don’t just want impressions… you also want engagement. Engagement is the most important metric because it tells you how many people are actually engaging with your pin and clicking over to your website (where you can impress them and convert them into a client!).

Focus on engagement to encourage higher interactions with your pins and drive more clicks to your website. How do you make a graphic more clickable? Ask people to click! Include a Call to Action (CTA) that prompts viewers to take the next step toward engaging with your pin. Here’s a list of some CTAs you can use

5. Join Tailwind

Click here to sign up. Tailwind will take your Pinterest marketing to an entirely new level. Tailwind is an incredible tool for scheduling Pinterest posts, so you can batch entire weeks of content at a time (we currently have content scheduled for the next 4 months!).

Upload all of those graphics you created, paste the corresponding link to your content, and write a quick description for each pin. Then, you can use Tailwind to automatically schedule and auto-post all of your graphics! Need help navigating Tailwind? Join Pinning with Purpose to follow me step-by-step as upload and schedule my own posts.

Next, use Tailwind to recycle your most popular pins via “Loops,” ensuring that your top-performing pins get refreshed traction on a regular basis.

To take it a step further, Tailwind has a “Communities” feature, where you can collaborate with other members to cross-share your pins. This helps get your content in front of new audiences!

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What I love most about Pinterest marketing is that it leverages good, solid content. It provides evergreen traction for valuable content that truly serves your audience—and it ultimately drives traffic back to your website, which is exactly where we want your audience to land.

With this post in mind, it’s time to start driving traffic to YOUR website! Let us know how Pinterest marketing strategy benefits your business… and be sure to connect with us on Pinterest and Tailwind—we’d love to pin with you!

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Still want help developing your Pinterest strategy? Join Pinning with Purpose: my online course guiding you through every step of my tried-and-true Pinterest marketing methods. I’ll show you the exact strategies that have worked for me, one step at a time.