February 21, 2019
Are you using Pinterest for your business? If not, you probably should be!
I’ve loved Pinterest from the start: I remember when it first launched, I was still in high school. Originally, you had to “request to join”… and I was so excited to be accepted! I spent far too many hours (probably during class) pinning images that inspired me or promised to make my life easier with helpful tips. Pinterest has changed a lot since then, but it’s become an even more powerful tool—especially for small business creatives.
I believe Pinterest has something to offer for every business—whether that’s creative inspiration, resources for your clients, or (most importantly) directing traffic to your website… and ultimately leading new clients right to your doorstep.
It only takes a few clicks to pin an image for your website, but then the image lives on Pinterest forever.
Weeks or months or even years from now… that one pin can continue driving traffic to your website. I have a few pins that have gone “viral” (I use that term super loosely!) and are still generating traffic to my website years later. That’s definitely worth a few clicks on the front end, if you ask me!
When you pin an image, it has potential to be re-pinned and clicked (leading back to your website) for a virtually unlimited time period. As other users continue to give your pin traction, it will pop up on their followers’ feeds, and it will become a suggested pin for new audiences. That same pin is reaching new people (and potential clients) all the time! Pinterest breathes new life into old content.
Another reason to love Pinterest? It acts as an alternative search engine. It’s not always easy to get your images to appear on Google: even with excellent SEO, it takes time to build a real presence against other businesses who are also competing for Google’s top search results. Pinterest acts like a search engine with a more specific audience: it’s easier to connect with people who seek out similar content.
Sounds like a dream! But how can you make the most out of it?
Today I’m sharing everything you need to know about setting up your Pinterest profile for success. We’ll cover the basics of setting up a Pinterest account for business—not just for your own favorite recipes.
And this is just Part 1! Come back next week to find out how to make sure your Pinterest feels on-brand and full of content that will serve you and your clients well.
With these tips in mind, you’ll have a Pinterest account set up for business success! Next week, I’m covering the real stuff: content. What should you pin? How should you set up your boards? What are the secrets to an “on-brand” Pinterest profile?
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