April 17, 2019
In my last post, we covered the basics: how to set up your Pinterest account for business success. Today, we’re going deeper. How should you arrange your boards? What should you name them? And most importantly, what kind of content should you pin?
This is not about your favorite recipes or latest workout routines. Save those boards for your personal account, or keep them all “secret.”
With that in mind, here’s your first challenge: clean up your boards. Delete old content that doesn’t fit your brand. If that seems like a daunting task, I recommend changing all your current boards to “secret” boards—so you can just start fresh with an on-brand Pinterest profile.
Once you have a somewhat clean slate to work with, it’s time to fill your profile with on-brand content that will ultimately appeal to your ideal clients. Ready? Let’s go!
Creating graphics could be a bit of a stretch for you right now, and that’s okay. You can still gain traffic from regular images! But if you’re looking to take your engagement to the next level, you might want to consider adding your own Pinterest-friendly graphics to blog posts. Follow these tips to create your own branded graphics in Canva, Photoshop, inDesign, or Illustrator:
The nice thing about Pinterest is that your content will live on the platform forever. But you should still be posting regularly to keep your account relevant! Here are the tasks you should set for yourself to keep up with your Pinterest presence:
There you have it! My best tips for creative entrepreneurs who want to make the most out of their Pinterest profile.
These posts have a lot of information packed into them, but the heavy lifting is really done on the front end. Once you’ve set up your profile and generated some basic content, it’s easy to maintain your profile each month… and in the meantime, watch your website traffic go up and up!
Still have questions about your brand? Maybe you’re struggling to find your brand voice, or you feel like your current visuals don’t live up to your brand standard anymore. If you’re feeling stuck, let’s talk! I’m here to help you create a brand that feels irresistible to your ideal clients—especially when they come across your content on Pinterest!
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