November 21, 2019
Today’s brand is one overflowing with intentionality and careful thought. I am so honored to reveal the new photographer brand design for Sami Kathryn Photography!
Sami is an incredibly talented photographer with such a kind and thoughtful heart. Her sweet intentionality was the inspiration behind every inch of this elegant brand design.
We started with the logo: an elegant calligraphic monogram, paired with traditional serif type. The logo speaks to the elevated experience Sami provides to every client—a refined and thoughtful process from start to finish.
From there, we added thoughtful touches at every turn: a hand-calligraphed prayer inspired by Sami’s hopes for her own marriage; hand-illustrated icons to reflect specific imagery from Sami’s portfolio; custom branded patterns, illustrations of her favorite venues, and more.
We also crafted a set of cohesive collateral designs to create a seamless experience for Sami’s clients: from the moment they receive her business card until their final parting gift.
Sami’s collateral pieces included a custom Investment Guide to showcase her pricing in a professional format, along with an 80+ page Welcome Guide to provide resources for her brides throughout their engagement. We also created a matching Portrait Guide for family / engagement sessions, along with custom business cards, thank you notes, and gift prints for every client.
Online, we created a true home for Sami’s brand—a place where clients could get a feel for Sami’s personality and values, learn about the heart behind her business, and connect with her to book her wedding photography services.
I think you’ll love the little details we tucked throughout the website, including a meaningful bouquet illustration to signify the values behind Sami’s marriage prayer… and custom venue illustrations as you explore the blog.
I hope you’ll take a look at the full brand reveal below, and visit Sami’s website to browse all the details!
One more thing: don’t forget to stop by Sami’s instagram feed to enter her giveaway—one complimentary session! Any couple or family would be so lucky to have a session with Sami and create heirloom photos with her.
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