November 15, 2018
I can hardly contain my excitement for this one! I’ve always admired Chelsea’s talent with a camera, so I was thrilled when she asked me if we could sit down and chat about ideas for her brand, Chelsea Q. White Photography. Over red wine and flatbread pizza, she told me about the beginnings of a new chapter for her business—a chapter I couldn’t support more wholeheartedly.
Since recently becoming a mother, Chelsea has felt a deeper pull toward family photography… and with that, she also envisioned a new branch of her brand: a lifestyle blog. The blog combines her eloquent writing style (putting her journalism degree to excellent use!) with a penchant for holistic living—like ethically sourced products, minimalist mindset, and balancing all things motherhood.
Our task was to craft a brand that could balance the best of both worlds: Chelsea’s established wedding photography business, and her budding lifestyle blog. We decided both brands could fit under the same umbrella, with versatile logo variations.
I started sketching with a focus on Chelsea’s unique moniker: it’s not everyday that you run across someone with the initial “Q” in their name! I searched for clever ways to combine her initials into a modern monogram… and I think we hit the nail on the head with our final result. It feels contemporary and clean, but handcrafted. The rich color scheme offers so much versatility: warm tones for the blog, and cool blues in keeping with Chelsea’s existing wedding palette—appealing to both bride and blog reader.
Take a peek at the brand below, and be sure to visit Chelsea Q. White Photography to see it in action soon!
Are you seeking an intentional brand design of your own? I would be honored to help. You can learn more about Brand Design Offerings here, and you can contact me via the form below to inquire about availability. Let’s talk about your vision for the next level of your business!
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