January 18, 2018
These are the three words Ryan used to describe her ideal brand—and I think we’ve captured it perfectly. It’s my pleasure to unveil the new brand identity of Ryan Jordan Photography, an East-Texas wedding photographer with a flair for whimsical romance and heartfelt love stories.
We set the tone for her brand design with a romantic, whimsical mood board that conveyed a romantic feel. A memorable color palette sets Ryan apart with rich, dusty cool tones ranging from a muted maroon to a subtle teal hue.
The logo design elevates Ryan’s brand to the next level with sophisticated typesetting and refined serifs. Classic serif typefaces will stand the test of time, while a custom floral illustration adds an organic touch—a graphic unique to Ryan’s brand alone. It translates well into a gorgeous floral pattern, which Ryan can use on her website or in print materials (just think how pretty that would be as custom wrapping paper!).
We added versatile secondary elements, including a hand-illustrated crest, circular badges, and a signature (“With love, Ryan”). The crest offers a more compact version of Ryan’s brand identity, and can be used throughout her online presence (I think it will be the perfect custom touch for her website!). The badge initials and the signature are a subtle touch of calligraphy in an otherwise typographic brand.
Ryan and I are head-over-heels for this beautiful wedding photographer branding project. We hope you love it as much as we do!
Are you ready to invest in your own custom wedding photographer branding?
It would be my pleasure to bring your story to life.
*Note: mood board images are used only to evoke a particular aesthetic for the brand;
they may not be used in any print or web material. Photography credits (other than mood board):
Ryan Jordan Photography
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