May 18, 2018
I couldn’t be more excited to unveil this travel brand design! Wanderlust vibes meet clean and classic typography… with thoughtful details that will inspire you to pack your bags and grab your passport.
Farewell Travel Co. started as a faint pull on Steph’s heart to pursue her love of travel and wellness. She and her husband Kyle have a history of travel together—their adventures are a uniting thread in their love story, and their wanderlust continues to be a significant aspect of their marriage. Combined with a thoughtful approach toward wellness, their love of travel was the inspiration behind their new brand: Farewell Travel Co.
Farewell Travel Co. is a resource for travelers seeking adventure and restoration. Their website features rental properties all around the globe that speak to both wellness and adventure, connecting mindful travelers with intentional places to stay. Their mission statement says it best:
Our mission is to curate a collection of properties and getaway experiences that speak to both wellness and adventure. The hotels, restaurants, retreats, vacation homes, and other getaways on our site have been thoughtfully featured based upon their character, intentionality, and the incredible ways that they encompass wellness travel. Whether it be organic food offerings, fitness opportunities, yoga classes, a relaxing spa, trails to hike, a scenic setting, or simply a well-designed space that offers travelers the chance to unplug and unwind, there is something here for every traveler.
The logo design is clean and classic, with thoughtful details embedded into the overall brand. The traditional serif is both timeless and versatile—giving Farewell room to grow as the brand evolves.
A rich color palette combines earthy and tropical hues, hinting at the getaways that wait a Farewell traveler. Postage- and passport-stamp icons add another layer of detail to the overall brand. Take a look at let me know what you think!
It’s always a pleasure to design for the people I love; to help bring this vision to life was no exception. I hope you’ll visit www.farewelltravel.co to learn more and connect with Steph and Kyle at @farewelltravelco!
All photography provided by Farewell Travel Co.
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