March 6, 2020
Today’s sophisticated photographer brand is all about classic style for the modern era. Kathryn of Mordi Photographie serves contemporary couples with a penchant for classic sophistication: think of grand ballrooms and elegant black tie receptions… formal dinner celebrations with passed hors d’oeuvres on silver trays while Sinatra plays in the background.
Kathryn serves her couples wholeheartedly, both on their wedding day and in support of their lifelong marriage. She offers a tailored client experience from start to finish—and she needed a brand to reflect the high-end services she provides.
We started this brand by setting a tone for Mordi Photographie’s new look: inspired by black tie celebrations, sophisticated ballrooms, and iconic style icons like Audrey Hepburn.
The color palette rests on classic neutrals: blacks, rich grays, and shades of ivory… with the occasional pop of gold detail.
We chose a modern serif for the primary typography: a fashion-forward, stylish font with delicate hairline serifs. To complement it with a contemporary touch, we added an extended variation of a sans-serif with occasional script accents. Altogether, it creates a balanced and sophisticated look. And the “M” made for a perfect standalone icon as well!
As Kathryn enters this new chapter for her brand, one of her goals is to attract couples from her favorite local venues: locations that set the tone for elegantly formal celebrations. We selected a few key venues to illustrate in a detailed sketch style… plus a couple of custom drawings like a vintage car, bowtie, and Chanel perfume. I think you’re going to love the result!
So sit back, play a little Sinatra, and enjoy this sophisticated new brand…
Image Credits // Mordi Photographie
It was such a pleasure designing this sophisticated photographer brand for Mordi Photographie. If you’re interested in crafting a brand of your own, I’d love to hear from you! Please fill out the form below to get started.
Your message has been sent.
we will be in touch soon!