January 30, 2019
When you operate your own business, it’s so important to soak up every ounce of wisdom you can. You are the most important resource behind your business: your knowledge, your creativity, your unique perspective on the world around you.
It’s up to you to stay sharp. Inspired. Motivated.
Your mind is the most important tool you have! When you’re the only person running the show, it’s your responsibility to keep learning—to be a sponge.
Education is the best way to invest in yourself (and your business). Whether you join a course or work with a mentor, soaking up knowledge is the single best thing you can do for your brand.
And what better way to learn than to read?!
It’s engaging, inexpensive, low-risk… and enjoyable.
Plus, reading forces you to pause and step away from your computer. Put the screens away for half an hour and immerse yourself in an intellectual world. Engage in a bit of critical thinking. Sharpen your business savvy and restore your mind. (And there’s no better excuse to enjoy a cup of hot tea or a visit to your local coffee shop.)
Ready? I thought so!
Today I’m sharing my all-time favorite business reads—the really good stuff. The stuff I wish I would have known before I launched my business. The stuff I continue to re-read and bookmark and revisit with a highlighter in hand.
I would recommend these books to any creative entrepreneur who wants to expand their knowledge and explore new perspectives in their business. And I also challenge you to seek reading material outside your industry: if you’re a photographer, read a book about creative writing. If you’re an event planner, pick up a book about interior design. You never know what you might find—whether it’s creative inspiration, or a unique perspective you can apply to your own business.
I hope your Amazon cart is ready to be filled… because these reads are worth every penny!
How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World / Michael Beirut. Genius insights from one of the most prolific designers of our time.
It’s not a book, but I think every creative business owner should watch this TED Talk by Chip Kidd, a graphic designer with a dramatic flair and a keen knack for clever communication. (He’s the designer behind the iconic Jurassic Park logo!)
There you have it! A complete reading list for the creative entrepreneur. Invest in yourself and your own creative education: add a few of these books to your cart and make time to dive into them this week. I hope you enjoy each of these reads as much as I did!
Do you have any favorite books lately? I’d love to hear your recommendations. I’m always seeking new resources, interesting reading material, and entertaining novels. Feel free to send me a message with your recent finds!
*Note: this post contains affiliate links. I promise to only share products that I truly believe in, with as much transparency as possible.
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