November 11, 2018
I was so thrilled when Monica and Philip popped into my inbox. Their business, Lettering by GRG, has been an inspiration to me for quite some time! Monica’s beautiful calligraphy is absolutely stunning; she truly has a gift for the art of letterform. Together with her husband Philip, Monica has established a luxury wedding stationery design business in Madrid, Spain. They ship their gorgeous pieces throughout Europe and all over the world: packages of artisanal fine art luxury, scattered across the globe.
Lettering by GRG already had a distinctive vision: luxe, fine art, artisanal. It was my job as a creative brand designer to take their refined style and translate it into a logo and brand design that would reflect the opulent feeling of their work and attract international clients to their European style. We crafted a fitting design with a custom “GRG” monogram, stately crest, and delicate laurels.
The color palette is designed to feel regal and refined: neutral beiges and grays, along with a subdued dove blue and a hint of royal gold. We added refined typography and an elegant glyph icon… and then rounded out the brand with a versatile arsenal of secondary and alternate logos.
The final result reflects the essence of Monica’s work: luxury and elegance. Take a peek at the full brand below and be sure to let me know what you think of it!
Stationery created by Lettering by GRG.
Moodboard images are intended for inspirational purposes only.
Are you seeking an intentional brand design of your own? I would be honored to work together! Please don’t hesitate to reach out if you think we might be a good fit. It would be my pleasure to bring a distinctive brand to life for you. Inquire below to learn more about the process. I look forward to learning more about you and the heart behind your business!
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