Moodboard Monday

Another Moodboard Monday, brought to you by autumn inspirations and October vibes. What’s not to love about a season that brings cozy sweaters, crisp leaves, and richly hued color palettes?

I would love to help you with branding and logo design, including a custom mood board perfectly tailored to tell your story. Would you like to learn more?

*Note: mood board images are used only to evoke a particular aesthetic for the brand;
they may not be used in any print or web material.

 

La Reverie Workshop

Wedding Stationery Styling at La Reverie Workshop

This past month held an exciting opportunity for Sarah Ann Design: I was asked to be a guest speaker at La Reverie Workshop, a beautifully curated learning experience for wedding and portrait photographers. The workshop was hosted by two inspiring ladies (who also happen to be my dear friends! Gray Door Photography and Laylee Emadi Photography) at The White Sparrow Barn. We welcomed attendees from all across the country into the barn’s hospitable whitewashed walls for two days of learning, community, and beauty.

Attendees collected unending wisdom from our leaders, in a wide variety of topics. Steph and Laylee spoke from the heart about personal experiences, business savvy, marketing and branding, posing techniques, styled shoot submissions, and more. This workshop was brimming with rich content that is guaranteed to lift our attendees’ growing businesses to the next level… and, best of all, these talented women walked away from the barn with a newfound community of inspiring entrepreneurs who had quickly become their friends.

I was invited to be a guest speaker on the second day of the workshop. In a short lecture, I divulged my best tips for wedding stationery styling (according to Design Principles), along with resources for styling kits and much-appreciated ways for photographers to help stationers’ work shine. It was a pleasure to speak about a topic I love so much, and to put my passion for design and styling into words for our attendees.

After my lecture and a short Q&A session, attendees got an opportunity to practice styling in a hands-on setting. I set up three styling stations, complete with three invitation suites accompanied by styling boards and details. Wedding stationery styling has truly captured my heart, and it was a joy to watch these photographers explore composition, balance, and storytelling—and to offer my advice on honing each of these skills.

Steph and Laylee poured months of planning into this incredible workshop experience; I have no doubt their hard work will continue to benefit our attendees for years to come. And the images resulting from our hands-on styled shoots are absolutely stunning! Prepare for a long post of prettiness overload, because these are all too lovely not to share.

Thank you to Gray Door Photography and Laylee Emadi Photography for these beautiful images, and for sharing your expertise with all of us. La Reverie truly was a dream, and I am still just so honored to have been part of it.

 

Day 01 // Bridal Party Portraits

Wedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann Design

 

Day 02 // Wedding Stationery Styling & Details

Wedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann Design

 

Day 02 // Full Styled Shoot

Wedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann DesignWedding Stationery Styling at The White Sparrow // Sarah Ann Design

 

 

Thank you, thank you, a thousand thank you’s to my lovely friends for inviting me to be part of this magic.


Please don’t forget to check out our talented attendees. These ladies have inspired me so much, and it was a pleasure to watch their styling skills grow even just in one day. It’s a blessing to know them each a little better, and to have a new community of friends!

 


 

 

Branding: Laylee Emadi Photography

 

Today I’m finally unveiling a heartfelt project I think you all are going to love! I had the joy of creating a wedding photographer logo design for one of my dearest friends (and an incredible mover in our industry!): Laylee Emadi Photography.

Laylee is a phenomenal photographer who captures weddings, high school seniors, and dancers. She’s also an encouraging educator and speaker who generously lends her expertise to other budding entrepreneurs. Her big heart for others, desire for authentic relationship, and passion for people are an inspiration to me daily. I’m honored that I was asked to contribute to her brand, and even more honored to call this talented woman a friend.

For Laylee’s branding, we started with a dusty pastel color palette: a look that would appeal to her wide audiences, including both brides and high school seniors. It’s cheerful, lighthearted, and feminine—just like Laylee (who, by the way, will tell you daily that she hates to wear pants. Dresses only!)

Her logo is a timeless representation of her feminine aesthetic. A classic serif evokes a timeless feel, accompanied by a custom-lettered “LE” monogram that adds a personalized touch. Her secondary type is a clean sans-serif, to subtly give the logo a modern twist.

We added the works: letterhead, thank you card, and business card designs—all custom-tailored to Laylee’s new visual identity. Her clients will experience a cohesive aesthetic every time they encounter Laylee’s brand. Altogether, these designs help elevate Laylee Emadi Photography’s look to the same timeless, elegant standard we see in every photo she shoots.

I have so much love for this wonderful friend, and for her new branding! Take a peek, and don’t forget to check out Laylee Emadi Photography to learn more about Laylee and her many talents.

Wedding Photographer Logo Design

 

Wedding Photographer Logo Design // Sarah Ann DesignWedding Photographer Logo Design // Sarah Ann DesignWedding Photographer Logo Design // Sarah Ann DesignWedding Photographer Logo Design // Sarah Ann DesignWedding Photographer Logo Design // Sarah Ann Design

Are you ready to invest in your own custom wedding photographer logo design?
It would be my pleasure to bring your story to life.

*Note: mood board images are used only to evoke a particular aesthetic for the brand;
they may not be used in any print or web material. Photography credits (other than mood board):
Laylee Emadi Photography & Gray Door Photography

Moodboard Monday

 

Do you have a mood board for your brand? Or for your event? A mood board is a collection of images that sets the tone for your visual identity, whether for a full brand or just one project. Mood boards evoke a distinct feel, making a visual imprint on our memory. The old adage is true: a picture is worth a thousand words. A mood board conveys your vision with just a few carefully selected images, speaking volumes about the feeling and tone you wish to convey.

Mood boards also provide a reference for future designs and projects; keep a mood board on your desk as a reminder to stay true to your original vision.

With each decision for your brand or event, ask yourself: Would this fit well on my mood board? 

Let it be your litmus test for even the smallest details… Should you pick gold flatware, or silver? Should your bridal gown have lace sleeves, or something more structured? Should you order antique chairs for the office—or something more modern? With every little decision – for a brand, styled shoot, or wedding celebration – take a peek back at your mood board. Would the item in consideration fit well on your mood board? Or does it feel a little out-of-place?

When it comes to branding or event styling, it can be too easy to reach for all our favorite things, all at once… and not all of them fit well together as a cohesive concept—which is, unfortunately, a recipe for a scattered concept and disjointed execution. Mood boards help us define a creative vision, make intentional decisions, and stay on target with a clear aesthetic.

Did you know mood boards are included for each of my branding clients? It’s one of my favorite ways to define an intentional aesthetic for their brand. If you’re interested in a mood board of your own, I hope you’ll reach out. It would be my pleasure to help tell your brand’s story.

Take a peek at this week’s Moodboard Monday creations!

 

 

Sarah Ann Design // Custom Branding Mood Boards Sarah Ann Design // Custom Branding Mood Boards Sarah Ann Design // Custom Branding Mood Boards

I would love to help you with branding and logo design, including a custom mood board perfectly tailored to tell your story. Would you like to learn more?

 

 

*Note: mood board images are used only to evoke a particular aesthetic for the brand;
they may not be used in any print or web material.

 

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