Branding: Calette


Okay, calling all my earthy, organic, moody-hue-loving friends… this one is for you! I’m excited to unveil another brand concept: Calette. Calette a lifestyle magazine featuring genuine stories, authentic connection, and intentional living.

Brand Design for Creatives: Calette

This logo design is clean and simple, made to let the photos and stories behind it take center stage. But don’t let that fool you—it’s a versatile little icon, crafted to work just as well online as it does in print. Delicate yet strong, it captures the essence behind Calette’s authentic stories.

The secondary marks provide plenty of versatility; the different icon combinations can be used across the print magazine, on collateral material, or on Calette’s blog. And what’s not to love about that custom pattern design?

An earthy color palette is well-suited to the magazine’s content: rich, organic, natural stories that come from the heart. Altogether, this brand design captures a well-defined (and easily embraceable) aesthetic that Calette’s readers will appreciate and gravitate toward.

Take a peek for yourself:






Love what you see? Let’s work together.

If you’re ready to dive into creating a memorable brand identity, let me know!
My design calendar for 2018 is filling up quickly, so reserve your spot before they’re filled:



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