Recently I had the fortune of working with Helen Kura, co-founder of Your Love in Lights, a wedding and event marquee light provider. Their work began in the UK, where these marquee lights are quite the hit! These bulbed beauties have been making their way to the US and are becoming more and more popular—and Your Love in Lights is at the forefront of the industry.
Helen and her colleagues (aka her family!) have worked to establish a name brand in the wedding marquee industry… and I got to bring their brand to life with a new logo design!
Helen gave me free rein for starters, so I designed several logo concepts that I thought reflected her business and her family values. The first option drew inspiration from a retro era, reminiscent of marquee lights’ heiday. The colors and type choices lend a fun, modernized retro vibe to Your Love in Lights.
Concept two took a more literal approach. Helen’s best seller is the quintessential “LOVE” set of marquee lights, so we adapted that look for her logo:
And finally, Concept 3 highlighted both “love” and “lights” instead of only the iconic “love.” This version also offered an alternative secondary typeface for a different overall feel.
Ultimately, Helen wanted to pursue Option 2, opting to push it toward an even more literal design that more exactly represented her product. We matched the number of lights and added her requested effects to come up with a final logo design that I hope will represent Your Love in Lights well!
Thanks to Helen for being a lovely client. I can’t wait to see how Your Love in Lights grows!