June 4, 2018
It’s always a pleasure to work on wedding planner branding design, especially one so close to my heart! Congratulations to my friend Chloe on the launch of Allday Events: a timeless, sophisticated brand designed to appeal to her ideal clients.
Allday Events plans timeless weddings with a modern twist. The brand and logo design needed to reflect that delicate balance between classic taste and contemporary style. To evoke that feeling, we designed a modern AE monogram with interlocking initials, along with geometric secondary marks.
Chloe’s friends all know that blue is her signature color—so we certainly couldn’t ignore it in her branding. We chose a sophisticated navy blue, along with plenty of warm neutrals in her elegant color palette. I love a client who isn’t afraid to explore deep color palettes like this one: they make a memorable impact, and the deep contrast adds a level of sophistication to the brand.
We added a few more personalized details: an elephant icon (hinting at the symbolism behind one of Chloe’s favorite animals), custom patterns, and versatile badges… along with collateral designs like a Welcome Packet, business cards, and thank you notes.
To wrap up the branding process, we also designed a photoshoot to launch Chloe’s new website with original content—complete with plenty of styled details. Special thanks to Britney Tarno for photographing this session!
I’m so proud of Chloe, and can’t wait to see what her next chapter holds. Cheers to Allday Events!
Are you seeking a memorable logo and brand for your own business? I would be honored to help tell your brand story! I love wedding planner branding design, and branding for creatives all across the industry. Click here to learn more, or fill out the form below to inquire and secure a date on my design calendar.
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