Introducing our designs for Austin’s own Mexic-Arte Museum, a rich cultural experience that combines a Mexican heritage with a contemporary Latino culture. Unfortunately, the existing branding is inconsistent and outdated. While there are several of impressive designs for individual exhibits, there are just as many unimpressive designs… and no overarching brand for the museum itself to attach to each exhibit:
I had the fortune of working with a talented design partner, Monica Acosta, who helped make this project one we both love. The existing branding was dated and simply didn’t capture the rich cultural experience you can find within Mexic-Arte’s walls. We designed a logo refresh, print elements, and web design that better showcases the past and future of Latino art.
We drew color palette inspiration from Latino architects, and utilized a concept that marries Latino heritage with contemporary culture. Using photo overlays, we combined a black and white image of a traditional Latino art (dancer, artist, etc.) with a colored image of a contemporary piece from one of Mexic-Arte’s exhibits.
We designed the brochure as something a visitor can take home and treasure, a little piece of the Mexic-Arte culture. With a schedule of events on the back, visitors will be reminded that Mexic-Arte is always hosting something new to see. The designs are versatile for the museum; images are easily interchangeable so that new exhibits can be featured, and new schedules can be released for each season.
The ticket designs complement the brochure, using the same combination of past and present artwork. Our typeface selection is based in the Museo family (honestly, no pun intended!), using both the serif and sans serif versions to tie together all our pieces. Altogether, the pieces form a cohesive brand design that captures the rich artistry, intense cultural heritage, and vibrant contemporary art of Latino culture.
We took this design to the web with a completely reimagined website design that complements our print pieces in a screen-worthy format. Check out the website design by my incredibly talented partner, Monica Acosta (trust me, you’ll want to see more of her work here!)
And let’s not forget mobile!
We’re really excited about how this project turned out. Overall it much more accurately captures the rich culture Mexic-Arte represents, and gives a cohesive brand to the museum.