Branding: Calette

 

Okay, calling all my earthy, organic, moody-hue-loving friends… this one is for you! I’m excited to unveil another brand concept: Calette. Calette a lifestyle magazine featuring genuine stories, authentic connection, and intentional living.

Brand Design for Creatives: Calette

This logo design is clean and simple, made to let the photos and stories behind it take center stage. But don’t let that fool you—it’s a versatile little icon, crafted to work just as well online as it does in print. Delicate yet strong, it captures the essence behind Calette’s authentic stories.

The secondary marks provide plenty of versatility; the different icon combinations can be used across the print magazine, on collateral material, or on Calette’s blog. And what’s not to love about that custom pattern design?

An earthy color palette is well-suited to the magazine’s content: rich, organic, natural stories that come from the heart. Altogether, this brand design captures a well-defined (and easily embraceable) aesthetic that Calette’s readers will appreciate and gravitate toward.

Take a peek for yourself:

 

 

 

 

 

Love what you see? Let’s work together.

If you’re ready to dive into creating a memorable brand identity, let me know!
My design calendar for 2018 is filling up quickly, so reserve your spot before they’re filled:

 

Branding: Marchetta

 

Production season is in full swing over here for my wedding clients. I’ve been a busy little bee bringing several custom invitation designs to life and calligraphing their corresponding envelopes. It won’t be long before I can finally share photos of the final results… and I have a hunch you’re going to love what we’ve been working on!

In the meantime, it’s been such a fun creative outlet to explore these brand concepts lately! I’ve got another one lined up for you today—an interior designer branding concept for to match the client’s “transitional” design style:

Interior Designer Branding: Marchetta

Marchetta is a brand concept that strikes the perfect balance between timeless taste and contemporary style—just like the “Transitional” interior design movement. HGTV describes the transitional style as “a marriage of traditional and contemporary furniture, finishes, materials and fabrics equating to a classic, timeless design.” As such, Marchetta’s visual branding captures exactly that!

Harkening back to antique family heraldry, this modern spin on a “crest” incorporates symbols of hospitality and welcome:

  • Keys: a symbol of welcome and openness
  • Pineapple: the universal symbol of hospitality
  • Peacocks: symbols of wisdom and prosperity

Together, these motifs create a contemporary crest that perfectly suits Marchetta: modern yet timeless. 

Taking inspiration from Marchetta’s favorite interiors, the color palette is a blend of warm neutrals with cool French-blue hues. Light blues feel clean and fresh, while gold colors and darker blues anchor the color scheme in classic style.

The secondary marks and custom pattern are the finishing touch for Marchetta’s new look. Enjoy my latest interior designer branding project!

 

Interior Designer Branding: Marchetta // Sarah Ann DesignInterior Designer Branding: Marchetta // Sarah Ann DesignInterior Designer Branding: Marchetta // Sarah Ann DesignInterior Designer Branding: Marchetta // Sarah Ann DesignInterior Designer Branding: Marchetta // Sarah Ann DesignInterior Designer Branding: Marchetta // Sarah Ann DesignInterior Designer Branding: Marchetta // Sarah Ann DesignInterior Designer Branding: Marchetta // Sarah Ann Design

 

 

Have you ever found yourself looking at your own logo and thinking: “I thought my logo was unique, but now I see so many just like it…” or maybe, “Well, it worked okay when I first started my business… but I’ve definitely outgrown that look.” Or even worse: “It’s just not quite me…”

I hear you.

Branding isn’t easy—take it from someone who invested a whole college education in learning about it!

Brand design is the first impression you make on potential clients. If it’s done well, it will be timeless and uniquely yours. I believe every logo design should have that little twist that ties the design to a brand story and cannot be easily replicated. Your logo is so much more than a font or watercolor graphic anyone could grab online.

Branding is a big investment, but (if it’s done well) it is worth every penny. A well-crafted brand design has longevity, timelessness, and a unique thread that ties the design to your story.

If you’re ready to dive into creating a memorable brand identity, let me know!
My design calendar for 2018 is filling up quickly, so reserve your spot before they’re filled:

 

 

 

*Note: mood board images are used only to evoke a particular aesthetic for the brand;
they may not be used in any print or web material.

 

 

Branding: Amelia Morgan

 
Wedding Planner Logo Design & Branding: Amelia Morgan

It has been so much fun to fill my portfolio with more brand designs lately. Branding is actually where I got started with graphic design! So it’s been a treat to return to my roots and craft logo design concepts that speak to my aesthetic. I love branding for the same reason that I love wedding stationery—it tells a visual story, a narrative completely unique to you. Just as an invitation suite is the first impression of an event, your branding is the first impression of your business… and it is so important that your first impression is a memorable one!

I think you’ll like today’s project: a wedding planner logo design I dreamed up for Amelia Morgan. It’s a sophisticated concept guaranteed to resonate with this wedding planner’s ideal clients.

Classy, polished, and stylish.

This branding concept features a modern serif and a chic monogram for a wedding planner with sophisticated taste. Monograms will always be a nod to classy style, but this modern interpretation gives Amelia Morgan a fresh edge. A “Millennial Pink” color palette feels feminine and polished, complemented by clean type selections and a minimal custom pattern. My favorite part might just be the badge icon, a versatile graphic derived from the “AM” monogram.

This is a wedding planner logo design that conveys a distinctive personality to Amelia Morgan’s potential clients—a sophisticated and stylish first impression of the Amelia Morgan experience.

I think I’m in love!

 

Wedding Planner Logo Design + Branding // Sarah Ann DesignWedding Planner Logo Design + Branding // Sarah Ann DesignWedding Planner Logo Design + Branding // Sarah Ann DesignWedding Planner Logo Design + Branding // Sarah Ann DesignWedding Planner Logo Design + Branding // Sarah Ann Design

 

Wedding Planner Logo Design + Branding // Sarah Ann Design

 

 

 

Are you ready to invest in your own custom branding or wedding planner logo design?
It would be my pleasure to bring your story to life.

 

*Note: mood board images are used only to evoke a particular aesthetic for the brand;
they may not be used in any print or web material.

 

 

A note from the heart: why invest in bespoke wedding stationery?

 

Custom Designed Wedding Invitations: Why Invest? // Sarah Ann DesignPhotography // Laylee Emadi Photography 

 

Today’s post is a note from the heart… a glimpse at the “why” behind my business, and a peek into how deeply I value each custom invitation design.

Why invest in custom designed wedding invitations?

Bespoke invitations are beautiful, that’s for sure. And now more than ever, wedding stationery and details shots are such an important component of your wedding-day photography. Have you noticed this trend over the past few years? Now, almost every photographer takes time to photograph “the details,” including your wedding stationery and any sentimental items: your signature perfume, or “something old,” or a monogrammed handkerchief, and (of course!) your beautiful ring.

But that’s not the only reason to invest in well-crafted custom designed wedding invitations. Paper goods can be a beautiful component of your wedding photos, but their true value runs so much deeper than that. To start, they are the opening act of your wedding day: a guest’s very first impression of the most significant day of your life. It sets the tone for the entire celebration.

But we’ve all heard the common phrase from a wedding stationery nay-sayer:

“Don’t you know it will just get thrown away?”

If your invitations are not a true keepsake, this question holds a kernel of truth: your stationery might indeed be thrown away after it has served its practical purpose. But if they are a true expression of your love story, unique to you alone… will your invitations be discarded? By some, maybe. By your dearest loved ones? No. By you? Never. By your own children and grandchildren? Certainly not—a tangible heirloom of your wedding day will be indescribably precious to them.

So many loved ones came up to me after our own custom designed wedding invitations were delivered and told me how beautiful they were. Over and over again, I heard the same sentiment: “It was just so you! It really sets the tone for a wedding that reflects you and Jon. And I couldn’t even bear to throw away the envelope! It’s still hanging on my fridge!” It was humbling, and an honor to hear such kind words… but this scenario is not unique to my own invitation suite. My brides hear the same words echoed by their own beloved guests. If you take time to make these little envelopes a true joy and an undeniable reflection of your big day, they will absolutely be treasured—even after the wedding day is long gone.

This is what I love most about wedding invitations. They become a tangible legacy of your love story. Right now, during this precious season of engagement, the wedding day feels like the light at the end of the tunnel… an occasion you have dreamed about with utmost anticipation. But I’ll let you in on a little secret:

Your wedding day is just the beginning.

Consider the sacred vows you will make on the wedding day: for better or for worse, richer or poorer. Decades from now, you may not recall which color your linens were or whether your cake was buttercream or chocolate. You will remember the commitment you’ve made unto the person standing beside you. 

And let me tell you—years from now, you’ll want every tangible reminder of those sacred vows to be visible and concrete and real. In your home, you’ll want present and undeniable reminders of those precious words: your wedding ring forever sitting atop on your finger, your wedding invitation framed on the wall, a wedding photo album on your coffee table, your signature perfume still carrying the lingering fragrance of “I do.” You will want to point to that framed invitation and say: “That’s where it all began. That’s where I promised to love and serve my spouse.”

That’s why these little details are so important; they’re not just about the pretty photos. They’re about connecting your senses with a promise you made then, and must still uphold now.

In the “better” times, these tangible heirlooms will remind you of how beautifully your love has bloomed over the years. They’ll remind you of where it all began, and how exquisite the journey has been, and how much you’ve grown… individually, and as husband and wife. In the “worse” times, you’ll need tangible reminders of your vows more than ever. Let these heirlooms become a visual reminder of your promise to love and to cherish, to have and to hold—even through life’s darker days.

There is something transcendent about the items we can hold and connect back to a sacred event in our lives… a palpable connection to an untouchable transformation within ourselves. 

And when you and your spouse are old and wrinkled and looking back on a lifetime of faithful service to each other… you can still point to that invitation: the opening act of your lifelong commitment. You’ll let your children and grandchildren see what it means to honor those words, to stay true to those vows for better or for worse. One day, they’ll hang that same framed piece of paper in their own home: a legacy of lifelong love and undeterred commitment.

Are your hearts set on a lifetime of service to each other? Of a love story passed down through the generations? If so, investing in custom designed wedding invitations is worth every penny. Your wedding stationery is the opening statement of the most sacred occasion of your life, and a lasting heirloom for generations to come.

I believe your wedding day is a reflection of your love story, and of the greatest love story ever told. Custom designed wedding invitations can help tell that narrative, and will help keep your love story alive and palpable and tangible in the years ahead.

 

Much love,
Sarah 

 

P.S. Be sure to check out this helpful post with ideas for preserving your wedding invitation long after the wedding day has come and gone!

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